Why Foundry
We make caps.
That's the whole pitch.
No drops, no waitlists, no story about a founder finding himself on a mountain. Just trucker hats and caps built to wear in: structured mesh-backs, distressed twill, foam fronts, snapbacks. Every one is one size, adjustable, so it fits whoever reaches for it.
Hang one on the rack and it's full price. Add a second and it comes down 20 percent. Add a third, and that one plus everything after is 40 percent off. The discount sorts itself out at the bag. No code to remember.